K-Pop group Wonder Girls arrives onto Billboard’s Social 50 chart, jumping into the tally at No. 33 — this week’s highest debut. The release of the video for their latest single “Be My Baby” on Nov. 5 prompted a burst of 8 million YouTube views, boasting their profile views by 164,000 last week.
Two days after the premiere, the South Korean act released their latest album “Wonder World.” In tandem, they’re hosting a contest for the video where fans are invited to submit recordings of their own “Baby” inspired dances.
These events helped grow the group’s audience, increasing their Facebook fans (up by 6,600) and YouTube channel subscribers (a gain of 6,900).
Billboard’s Social 50 chart ranks the most active artists on the world’s leading social networking sites — YouTube, Vevo, Facebook, Twitter, MySpace and iLike — using a formula blending weekly additions of friends/fans/followers along with weekly artist page views and weekly song plays.
by Kyle Bylin, L.A.
November 18, 2011